I was responsible for the execution of an advertising plan for two condominium properties and a handful of custom home subdivisions. The plan included placement in various community and area-wide magazines. In addition to insertion and verification my work included writing, proofing, photography and, in some cases, my image in the ads as “historic spokesperson.”
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I was responsible for the execution of an advertising plan for two condominium properties and a handful of custom home subdivisions. The plan included placement in various community and area-wide newspapers. In addition to insertion and verification my work included writing, proofing, photography and, in some cases, my image in the ads as “historic spokesperson.”
[click thumbnails to enlarge]
We developed a series of oversized postcards and employed them as circulation inserts and direct mail pieces that proved effective in reaching our client’s target prospects. In addition to all aspects of design and production, we provided research on the geographic location of our prospects based on age and income/assets. As inserts we worked from a zip code map to insert them in publications within our target zone. For direct mail we mapped them to postal carrier routes and worked with a bulk mail house to send them out. My partner did all the graphic design … I did everything else.
