DFL – Résumé & Portfolio

Web Work

[click on the company name to visit the website]

Anchor Iron Company
This maker of custom railings, gates and ironwork needed a new website that better presented their work with high-quality photography that was easy to navigate on all devices. We designed the site from scratch, developing a collection of CSS image galleries and populating them with more than 400 photographs. I created the basic design, built out all the pages, built all the galleries and processed all the photos (size, cropping, touch-up, sharpening, color balance) … and wrote all the content.

Nelson Masonry & Concrete, Inc.
Nelson knew what they wanted: a new website designed in the style of a colleague’s site. We built them a website from scratch based on the style, structure and navigation of their favorite. I created the basic design, built out all the pages and managed the project.

TAE Consulting, Inc.
An independent bookkeeping service needed an attractive website at an attractive price to represent their business. I built them this site complete, including all design, structure and content.

BaltimoreJam.org
This is an archive that I established in 2001 and it continues to grow. Every aspect, from the underlying concept to the design, graphics, architecture and content is mine.

Events

I have participated in many events over many years as a performer, promoter, participant, organizer and booster. The one that encompasses all of those and more is Baltimore Jam. Baltimore Jam is actually a series of events that spawned a community around 1960’s R&B music in Baltimore, MD. It is a creation of myself and a friend, from concept through 5 live events, supported by a website and blog that I built and maintain. I also maintain and utilize a 300 address bulk email list.
http://www.baltimorejam.org

As part of the marketing of Silver Lake Village Condominiums, I participated in the creation, promotion and execution of two community events: The Salo Park Entertainment Series and the Salo Park Art Fair. I also played bass in one of the performance groups.

Promotional Marketing

I am an ASI distributor (Advertising Specialty Institute). As such, I sell, design and produce imprinted clothing and merchandise, used primarily in promotional advertising and team building, through a national network of some 4,000 suppliers – printers, importers, manufacturers of pens, pencils, coffee cups, keychains, t-shirts, polo shirts, stocking caps, jackets, electronics … hundreds of thousands of items.

This website (that I designed and built) represents my partnership with T&T Designs, Inc. T&T Advertising is my promotional part of the business.
http://www.ttcreative.us/#!/page_promotion

This branded website is tied to ASI’s master searchable database of supplier products.
http://tandtonline.logomall.com

The photos below show a major installation we designed, manufactured and installed for the University of Minnesota, School of Journalism & Mass Communication. It displays the names of all the donors to the J-School, organized in levels based on size of $$ contribution.

Ad Campaign Management

We were hired by three development teams to plan and manage their advertising campaigns for two condominium properties and a handful of custom home subdivisions. The campaigns variously included print advertising, circulation inserts, direct mail, roadway signs, billboards, on-screen (movie theater) advertising, and events. We were responsible for all aspects of research, planning, design, insertion, verification, payments, and reporting. My partner did the graphic arts and I did the rest.

Magazine Ads

I was responsible for the execution of an advertising plan for two condominium properties and a handful of custom home subdivisions. The plan included placement in various community and area-wide magazines. In addition to insertion and verification my work included writing, proofing, photography and, in some cases, my image in the ads as “historic spokesperson.”

[click thumbnails to enlarge]

Newspaper Ads

I was responsible for the execution of an advertising plan for two condominium properties and a handful of custom home subdivisions. The plan included placement in various community and area-wide newspapers. In addition to insertion and verification my work included writing, proofing, photography and, in some cases, my image in the ads as “historic spokesperson.”

[click thumbnails to enlarge]

Inserts & Direct Mail

We developed a series of oversized postcards and employed them as circulation inserts and direct mail pieces that proved effective in reaching our client’s target prospects. In addition to all aspects of design and production, we provided research on the geographic location of our prospects based on age and income/assets. As inserts we worked from a zip code map to insert them in publications within our target zone. For direct mail we mapped them to postal carrier routes and worked with a bulk mail house to send them out. My partner did all the graphic design … I did everything else.

[click thumbnails to enlarge]

Calendars

Our developer client wanted a piece to put in the hands of their condominium residents and potential buyers that they would keep. We recommended a calendar with positive imagery and messages about the property, plus information on neighborhood and association events throughout the year.

I managed this project from concept to delivery, identifying dates and events and writing the copy. I was also responsible for photography, both shooting myself and directing photo shoots.

[click image for a PDF of the complete 2007 calendar]

Newsletters

We created communication pieces for developer clients, to promote their properties to buyers and prospects. The newsletter format was chosen for a sense of continuity and permanence, plus the opportunity to provide information of interest as well as promotion.

I managed the production of these newsletters from concept to delivery including story choices, interviews, photography and copywriting … everything except the graphics.

[click links for PDF of complete newsletters]
slvnews4
slvnews6
meganews