Photography – Résumé & Portfolio

Calendars

Our developer client wanted a piece to put in the hands of their condominium residents and potential buyers that they would keep. We recommended a calendar with positive imagery and messages about the property, plus information on neighborhood and association events throughout the year.

I managed this project from concept to delivery, identifying dates and events and writing the copy. I was also responsible for photography, both shooting myself and directing photo shoots.

[click image for a PDF of the complete 2007 calendar]

Newsletters

We created communication pieces for developer clients, to promote their properties to buyers and prospects. The newsletter format was chosen for a sense of continuity and permanence, plus the opportunity to provide information of interest as well as promotion.

I managed the production of these newsletters from concept to delivery including story choices, interviews, photography and copywriting … everything except the graphics.

[click links for PDF of complete newsletters]
slvnews4
slvnews6
meganews

Outdoor Advertising

The concept for this billboard came from a marketing meeting where two things were acknowledged: 1.) signs are our most effective tool in attracting people to our property; 2.) we should have an authoritative spokesman for our marketing message.

For the first we went with the largest sign possible, a billboard, located right at the freeway exit to our property. For the second we chose Benjamin Franklin to deliver our message, and chose me to portray him. This proved very successful, the billboard was renewed several times, and the Ben Franklin brand was continued throughout our advertising.