I was responsible for the execution of an advertising plan for two condominium properties and a handful of custom home subdivisions. The plan included placement in various community and area-wide magazines. In addition to insertion and verification my work included writing, proofing, photography and, in some cases, my image in the ads as “historic spokesperson.”
[click thumbnails to enlarge]
I was responsible for the execution of an advertising plan for two condominium properties and a handful of custom home subdivisions. The plan included placement in various community and area-wide newspapers. In addition to insertion and verification my work included writing, proofing, photography and, in some cases, my image in the ads as “historic spokesperson.”
[click thumbnails to enlarge]
We developed a series of oversized postcards and employed them as circulation inserts and direct mail pieces that proved effective in reaching our client’s target prospects. In addition to all aspects of design and production, we provided research on the geographic location of our prospects based on age and income/assets. As inserts we worked from a zip code map to insert them in publications within our target zone. For direct mail we mapped them to postal carrier routes and worked with a bulk mail house to send them out. My partner did all the graphic design … I did everything else.
Our developer client wanted a piece to put in the hands of their condominium residents and potential buyers that they would keep. We recommended a calendar with positive imagery and messages about the property, plus information on neighborhood and association events throughout the year.
I managed this project from concept to delivery, identifying dates and events and writing the copy. I was also responsible for photography, both shooting myself and directing photo shoots.
[click image for a PDF of the complete 2007 calendar]
We created communication pieces for developer clients, to promote their properties to buyers and prospects. The newsletter format was chosen for a sense of continuity and permanence, plus the opportunity to provide information of interest as well as promotion.
I managed the production of these newsletters from concept to delivery including story choices, interviews, photography and copywriting … everything except the graphics.
[click links for PDF of complete newsletters]
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